Internet Marketing Services
Phoenix logged 70 days at 110 degrees F or higher in 2024, and about 111 days a year sit at or above 100. A stretch like that changes what people type into a phone long before it changes anyone's budget. GetPhound is an online marketing company serving Phoenix businesses, and the paid advertising question we hear most is which platform to buy first. The better question is who is already looking for you this week and who has never heard of you, since those people live on different platforms. Our paid advertising management for the Valley starts with a small capped test where demand already exists.
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| Trade | Climbing months | Sagging months | Top month against the yearly average |
|---|---|---|---|
| Landscaping | April, January | August, July | 1.5 times the yearly average |
| Solar installer | October, September | June, May | 1.4 times the yearly average |
| HVAC | July, May | December, September | 1.2 times the yearly average |
| Painters | August, July | September, December | 1.2 times the yearly average |
| Roofing contractor | February, March | November, September | 2.5 times the yearly average |
| Pool builder | July, June | December, November | 1.7 times the yearly average |
Phoenix search curves from November 2026, one row per trade, shown against a yearly average of 1.0.
Reading the curves
In the November 2026 curves, pool builder searches reach about 1.66 times an average month in July and June and drop to about 0.6 in December and November. Solar installer searches run the other way round, topping out near 1.36 in October and September and bottoming near 0.71 in June and May. Roofing has the widest ratio of the six: about 2.49 in February and March against about 0.42 in November and September. Painters and HVAC are the steady ones, painters held between roughly 0.78 and 1.18 and HVAC between roughly 0.77 and 1.22, while landscaping runs from about 0.79 to about 1.46.
Our working view: a paid budget should lean into the months a curve is already climbing and ease off where it sags, with the exact dates taken from your own call log rather than from a chart. Roofing deserves the steepest ramp. HVAC deserves a steadier line, since even its slowest months stay above three quarters of an average one. We read your last year of calls beside the curve before fixing a monthly plan.
Before you bid
| Search typed | Map listings | Paid placements | Google AI box | Snippet answer |
|---|---|---|---|---|
| phoenix personal injury lawyer | Present | Present | Absent | Absent |
| phoenix roofing | Present | Absent | Absent | Absent |
| phoenix hvac | Present | Present | Absent | Absent |
| phoenix pool builder | Present | Absent | Present | Absent |
| phoenix plumber | Present | Absent | Absent | Absent |
| phoenix solar installer | Present | Absent | Absent | Absent |
| phoenix dentist | Present | Absent | Absent | Absent |
Seven Phoenix searches as Google drew them on 12 November 2026, with the added boxes noted for each.
What the results page tells a bidder
Only the HVAC and personal injury lawyer searches carried ads on top. An AI overview appeared on one, pool builder. Every one of the seven returned a map pack. A phoenix plumber search, for instance, opened with a map and no paid result, so a visitor sees ratings and review counts with no ad in the way, and the strength of the Google Business Profile shapes how many clicks turn into calls.
None of this is a forecast. Google reshuffles its layouts and a rival can start bidding next month, which is why your own phrases get rerun just before a launch. The listing side of the picture is on our Phoenix local SEO page.
Order of channels
Someone typing a service and a suburb is ready to book, so a pay-per-click search campaign is usually where a Phoenix test begins. We write a handful of narrow campaigns around the jobs you most want and point them at the places your crews reach. The mechanics are on our Phoenix Google Ads management page.
Bing runs from its own account with its own, smaller audience. We add it after the Google campaigns have settled and only if budget remains, so each platform's results can be read separately.
This channel reaches people who have not searched at all. Think of a pool season offer, a move-in promotion near a campus or a reminder to someone who visited your site. The Meta Ads page explains the build and the limits.
Formats are still changing and there is little history to lean on, so any test gets a small budget, a stop date and a written verdict. Assistants answering questions about your business without being paid is a separate job, covered under AI search optimization.
Once traffic is arriving we remind visitors who left, confirm that each call and form is counted, and use the monthly review to decide which platform earns more of next month's budget.
Who is buying
The Census survey describes a city with a median age of 34.4, where the median across Arizona cities and towns is 41.4. Renters hold 43.6 percent of households, against 24.2 percent in the typical Arizona place. Work-from-home runs at 14.4 percent of workers, against 8.6 percent in the typical Arizona place, and 30.4 percent of residents speak Spanish at home, against 8 percent. Health care and social assistance is the biggest employment sector at 12.1 percent of workers, then retail at 11.8, construction at 8.6 and accommodation and food services at 7.9.
What follows is our reading, not a measurement. A renter, a work-from-home professional and a long-time homeowner each pick different phrases and need different timing, so the first list we make for a Phoenix campaign is of customer types and places, and the platform comes second. The Spanish-at-home figure is something we check in the search term report rather than assume.
Crowd calendar
The tournament is held each January at TPC Scottsdale. Hospitality, rentals and transportation businesses might pair a short, tightly bounded campaign with the lead-up. The tournament date moves from year to year, so we read your own call history before booking anything.
American Family Fields of Phoenix, the Brewers spring training site, sits in Maryvale, the city's largest village. A food or services business nearby could test a location-limited offer during the stretch when games are played.
The artwalk has run since 1994 and is described as the largest monthly one in the United States. A short Meta Ads (Facebook and Instagram) push before each evening suits a Downtown restaurant or shop.
The airport serves about 45 million passengers a year and the city counts nearly 28,000 hotel rooms. Traveling searchers type different phrases than residents, so airport-area campaigns get their own settings.
The Downtown campus held 10,769 students in fall 2025. Housing, food and service offers aimed at that crowd belong in a separate campaign from a citywide one.
Plans
Before you call
Start with Google if people already search for your service, which is true for most trades with an urgent job. Meta fits when you want to create demand or reach a particular place, such as a pool season offer or a move-in promotion. Many owners end up on both, but the first dollar goes where the clearest demand is, and the test is capped so you can see the result.
Yes, but with a lighter touch. In the snapshot roofing sits near 0.42 times an average month in November and September, and near 2.49 in February and March. A small always-on campaign keeps the account learning and the call tracking honest, while the big budget is saved for the surge. We shape it from your own booking history.
Management is a flat monthly fee by platform count: $895 for one, $1,595 for two and $2,295 for three. Your click budget is paid to the platform and is not part of that fee. We charge no setup fee and there is no contract. Search work is priced separately on the SEO plans, from RankGuarantee™ at $495 a month up to Organic Growth Platinum at $3,495.
They work on different timelines. Ads can start sending calls within days and stop when the budget stops. Organic work takes months and keeps paying through quiet stretches. In a market where a map pack sat on all seven searches we checked, we usually run them side by side and let the call tracking show which one earned each job.
It is an early channel, so we treat it as a small measured test with a stop date and a written result. We would not move your core budget there. It is separate from AI search optimization, which is the unpaid work of keeping the facts about your business accurate where assistants read them.
Often yes. People in those cities search with the suburb name as often as the Phoenix name, and prices, competitors and drive times differ. A separate campaign for each lets us set bids and write ad text for that place, then compare results. Whether it pays depends on where your trucks or customers actually go.
We assign tracking numbers to each campaign, so the report can show which ad produced which call. Phoenix callers arrive from 480, 602 and 623 numbers, so the area code also hints at which part of the metro the person is in.
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Get in Touch
Send the service you most want on the schedule, the villages and suburbs you will drive to, and what a new customer is worth to you. You will get back an order of channels, a flat monthly management fee and a small capped first test. Ring 610-825-4363 or email hello@getphound.com.